Some Major Facts About Service Sector

What is meant by Services  ? A SERVICE IS AN ACTIVITY OR A SERIES OF ACTIVITIES OF MORE OR LESS INTANGIBLE NATURE THAT NORMALLY,NOT NECESSARILY, TAKES PLACE IN INTERACTIONS BETWEEN THE  CUSTOMER & EMPLOYEE/ PHYSICAL RESOURCE OF SERVICE PROVIDER, WHICH ARE PROVIDED AS SOLUTION TO CUSTOMER PROBLEMS

Mention  some example for service sector Hospital, banking, airlines, Post office , Railway

What are the  main Characteristics of Services Intangibility, Variability , Perishability  inseparability

What is  the main  difference between   manufacturing  goods and  services  Manufacutring  goods  needs separate  theories and concepts to   boost  the product  ie  minimize the cost and  maximize the  production Each service characteristic has specific marketing implications and  its own theory  to  provide better service to  common public

What are the   Nine   P s in service  management 1.Product elements 2.Positioning Strategy 3.Promotion and education 4.Physical evidence 5.Place, cyberspace, and time 6.Price and other user costs 7.People 8.Process 9. Productivity and quality

What are the main factors related with  services Product Price Place Promotion People Process Physical Evidence Productivity & Quality

The  major things  to improve the quality of  service  Services need to be managed properly A proper forum  to be created to  discuss  the service issue with customers Continuous  effort  to be taken  to  improve  the quality  of service from  staff and  management Development of innovative idea to  provide a better  service to customer

Specification of services Service Consumer Benefits Service-specific Functional Parameters Service Delivery Point Service Consumer Count Service Delivering Readiness Times Service Consumer Support Times Service Consumer Support Languages Service Fulfillment Target Service Impairment Duration per Incident Service Delivering Duration Service Delivery Unit Service Delivering Price

The services companies may serve as a basic management system, which contains the following subsystems Project Management System (Corporate Knowledge Management System   Reports and Records Management System Strategic Management System Risk Management System HR Management System Customer Relationship Management System Supply Management System

Prepared by  S jayachandran , SA , Divisional Office , Mavelikara-690101